Zoozoos are amazing!!!

Advertising is one of the effective communication methods that typically attempts to persuade potential customers to purchase or to consume a brand of product or service.(so fond of definitions, effect of a Masscom Degree ) It is not simply a communication medium, but its contribution to the economy of a country is notable.

Advertising has come a long way from the early street criers to the latest multimedia enabled ones. Technology is developing day by day and the communication media too. Grabbing attraction of the audience becomes a herculean task. Products and advertising agencies are competently working hard to catch the attention of its customers.

I am not a big IPL fan but being holed up in a small room with friends who are diehard fans, I am forced to be passive viewer. It was during one such boring late night IPL match that I was gifted with a fabulous vision of a few unknown little creatures. I shook up from lumber and concentrated. First, I did not understand the concept, but gradually they did conquer my mind by their innocent, naughty and kid dish nature.

Now, I follow IPL matches not for the crickets and their heroics, but to see what these tiny tots do. These tiny tots are Vodafone’s new image.

Vodafone’s approach to ads is notable. This mobile cellular provider is known for its innovative advertising strategy. The award winning pug campaign was Vodafone’s contribution to ad world. It set a new trend in the advertising scenario. The latest Zoozoos campaign is another milestone for the brand. Zoozoos who resemble huggable alien-like beings is creation of the same Indian husband-wife team that also gifted us the lovable “Vodafone Pug”.



The most fascinating thing is that the Zoozoos are not animated creatures but actual human beings. Online researches say that Zoozoos are among the most watched videos on YouTube and there are over 50,000 Zoozoo fans on Face book. Another noted thing is that Vodafone has opened an IPL microsite for quizzes and contests where one can know the kind of Zoozoo you are, as each Zoozoo character has a unique set of characteristics and traits allotted to it. Amazing!!! Do you want to check what kind of zoozoo are you, just log on to http://vodafone.in/ipl09/zoozoo.aspx

Zoozoos have been created not just identity for a brand for a masterpiece with which each one of us can relate to. I salute the creators!