Twitter, a new trend among the social networking sites has grabbed a lot of attention from people all around the world. When I first heard the name Twitter, I found it funny but interesting. Later Ganesh asked us to start an account, we (Durai, Rashmi and myself) loyal subordinates, promptly joined Twitter. The novelty in the words and functions made it more interesting.

The creators have developed it as a simple tool that makes it user-friendly. Though, it took almost 4 months to understand the concept behind this micro blogging site. The more you explore it, the more interesting you find it. Funky tools, statistics, information…

So what is Twitter? It is a free networking service that lets you keep in touch with people through an exchange of quick and short messages. Suddenly we realize the power of communicating in 140 characters.

I am an active tweeterer, do tweet everyday and have 500+ followers  for me it’s just a past time and a popularity contest (Ganesh likes to pull my leg a lot). While preparing a presentation on Twitter for Ganesh I realized that Twitter was not a simple “past time” tool, but an effective and impactful business/marketing/PR tool. During my research on Twitter, I found a wide variety of information about Twitter. That just fascinated me. It is interesting to note how businesses are investing on Twitter for promoting themselves.

It is mind boggling when you look at the plethora of Apps that have been developed for Twitter.

Even though, people call twitter a simple site, I cannot say it’s just simple; it has a whole lot of tools which makes it unique and complex. If I talk about the concept of an ideal social site, that would vary from person to person but a few characteristics of your choice will be same as mine. Twitter is ideal to me because of its strong tools and perfect services. Isn’t it fabulous that small site can do whole lot of things than any other social sites giants.

Back to the role of twitter in business, that’s what our presentation is all about. Experienced hands say that Twitter helps corporates and business organizations to build their brand effectively. If one can follow the basic concept of Twitter i.e., Follower/Following effectively, that can make extensive changes in your company’s brand image. Twitter provides corporates with good marketing opportunities that can be translated in to business or fame.


So try twitter, Learn Twitter and tweet, tweet and tweet to make your network bigger (visit my boss’ blog to learn about twitter)


By the way, I put together the presentation well!!! (Got a brownie point too)